About Us

The Toy Shop — Open Online Now!

Retail Store Coming Soon to West Hartford Center

🎁 Hundreds of Handpicked Toys & Gifts · Holiday Activities for Kids

 


A Neighborhood Toy Store Reimagined

Shop Online Now — Our West Hartford Center Store Opens Early 2026

The Toy Shop started with a conversation among friends — the kind that drifts from kids and playtime to community and the place we’re proud to call home. We wanted to create something joyful for West Hartford. Something warm and modern. Something that felt like us.

What began as a dream quickly grew into a vision, and now into a real space coming to life. From hours spent designing, choosing materials, and building with care, to curating toys that spark imagination, every step has been rooted in our love for this community and the families who make it so special.


Our Vision

At The Toy Shop, we believe in the magic of play, the joy of discovery, and the power of a community that grows and imagines together. Rooted in West Hartford’s tradition of family and creativity, we’re building a joyful new experience filled with warmth, whimsy, and wonder.

As West Hartford Center enters an exciting era of renewal, we’re proud to be part of the neighborhood’s next chapter — one filled with creativity, connection, and new beginnings.


Thoughtfully Curated Toys & Gifts

Our products are carefully chosen to spark imagination at every age. You’ll find:

  • Hands-on toys
  • Engaging games
  • Family + adult game night favorites
  • Creative crafts
  • Baby essentials
  • Building sets & LEGO favorites
  • Plush friends
  • Outdoor play
  • Seasonal surprises

Everything we carry is selected to inspire connection, curiosity, and pure fun. Whether you’re welcoming a new baby, entertaining a curious toddler, treating a crafty tween, planning a family night, or choosing a great game for adults, there’s something delightful waiting for you.


Coming Soon to West Hartford Center

While our online shop is open today, our brick-and-mortar storefront is coming to life behind the scenes.

We’re hard at work designing a warm, joyful space in the heart of West Hartford Center — just steps from local favorites and the charm of a walkable main street. Soon, you’ll be able to step inside and experience a place where nostalgia meets modern play, where gifts feel personal and joyful, and where community feels like family.


More Than a Store

The Toy Shop isn’t just a store — it’s a place to play, to celebrate, and to connect. A place where all of us can grow together.